Marketing – ClickZ

Responsys Interact Provides Cross-Channel Profiles, Prefs
Today Responsys announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. […]
gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies
The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands. […]
IWNY: Creative Alive and Kicking in Era of Native Ads
With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. […]
How Travel Brands Can Better Compete With OTAs
Travel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies. […]
Jaguar Jumpstarts Multi-Channel Campaign for F-Type
Jaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years. […]
IWNY: Nielsen Study to Show How Tweets Boost TV Ratings
Do TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. […]
'How to Win' Customer Relationships and 'Influence' Digital Performance
Take a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. […]
Data Shows 'Big Data Marketing' Is a Growing Field
A deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. […]
How Will Yahoo's Purchase of Tumblr Affect Advertisers?
With a concrete monetization strategy for Tumblr still in the works, digital marketers will likely have a wait ahead of them before they see more advertising opportunities on the platform. […]
BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
BNP Paribas has launched a campaign that will allow the bank's Twitter followers to help train tennis star Jo-Wilfried Tsonga. […]

Archive for January, 2012

January 31st, 2012

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3 Steps for Converting Data to Action

Anyone working in digital measurement must interpret, categorize, and identify opportunities for their data to become actionable.

January 30th, 2012

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Freelance Job: What It Takes to be a Voice Talent

The Internet has brought forth so many opportunities. This includes the chance of establishing a new career, such as online voice talent. TAGS: Freelance software, home-based job, time tracking software

January 30th, 2012

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Freelance Job: The Basics on Home-based Phone Support

Home-based phone support is a thriving business that offers great job opportunity without workers having to leave their homes. It also provides solution to companies that need phone support but does not have the manpower to meet the need. TAGS: Freelance job, home-based phone support, freelance software

January 30th, 2012

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E-mail Response Handling: A Basic PA Task

One of the basic things that a personal assistant does is to handle e-mails. One needs to know the basics of e-mail response handling before embarking on the path to becoming an online assistant. TAGS: Freelance job, freelance software, time tracking, freckle, freckle time tracking

January 30th, 2012

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