Archive for June, 2009
June 4th, 2009
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Is E-Mail Marketing a $12 Billion Industry?
A debate over the sector's size could potentially result in better e-mail experiences for consumers. Here's why.
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- Jennifer Lopez Launches Viva Movil for Latino AudienceJennifer Lopez launched a new mobile brand aimed at the Latino market that she describes as the first social shopping and social commerce environment in wireless. […]
- AT&T Readies Trove of Data for Cross-Channel Ad TargetingAT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting. […]
- Responsys Interact Provides Cross-Channel Profiles, PrefsResponsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels. […]
- gTLDs' Analytics and Big Data Impact on Brands' Marketing StrategiesThe expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands. […]
- IWNY: Creative Alive and Kicking in Era of Native AdsWith all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. […]
- How Travel Brands Can Better Compete With OTAsTravel brands have a huge opportunity to circumvent the OTAs and connect directly with consumers searching for their products and services through paid, earned, and owned media strategies. […]
- Jaguar Jumpstarts Multi-Channel Campaign for F-TypeJaguar is increasing its marketing efforts on social and mobile for the F-Type, its first "true two-seat sports car" in the North American market in about 50 years. […]
- IWNY: Nielsen Study to Show How Tweets Boost TV RatingsDo TV-related tweets lead to a spike in a show's ratings? Nielsen and its analytics subsidiary SocialGuide believe they do. […]
- 'How to Win' Customer Relationships and 'Influence' Digital PerformanceTake a page from Dale Carnegie's "How to Win Friends and Influence People" when embarking on the B2B company buying journey. […]
- Data Shows 'Big Data Marketing' Is a Growing FieldA deep look at the growth of the big data marketing industry and just what this means for businesses and the economy at large. […]
Building E-Mail Strategy With Free Competitive Intelligence
A well thought-out e-mail strategy is a vital part of any traffic-driving effort. Competitive intelligence through free data sources can help build a successful strategy.